The variety. Just as you think you’ve figured something out, a completely new challenge lands and humbles you again. It keeps things interesting. That, and getting to work with a team of seriously talented, creatively curious people every day.
I originally wanted to be a fashion designer, but my mum very honestly pointed out I’m not that fashionable. Digital felt like a better fit, and thankfully a lot more forgiving. The taste level is still questionable, just now applied to pixels instead of hemlines.
That clarity beats cleverness. And the logo always needs to be bigger.
15th January 2018
