Google is still a huge part of how people search. But it's no longer the only place they go for answers. More than half of consumers now use platforms like ChatGPT, Gemini, Claude and Google AI Mode to recommend products, compare brands and answer questions before deciding where to click next.
As AI becomes an increasingly influential part of the customer journey, success is no longer measured solely by rankings. It's about whether your brand is visible, trusted and recommended when AI generates an answer.
As a leading AI SEO agency, we help brands earn that attention. By combining proven SEO services with Generative Engine Optimisation (GEO), we improve your presence across both traditional search engines and AI-powered search experiences, helping your business become part of the conversations your customers are already having with AI.
While search is evolving, the principles of great search marketing haven't changed. The brands that consistently create value, demonstrate expertise and earn trust are still the ones that get found.
AI search doesn't replace SEO. It builds on it. That's why we don't treat SEO and GEO as competing disciplines. We bring them together in one joined-up strategy, built around today's search behaviours to strengthen your digital authority and make your brand easier to discover wherever your customers search.
AI search may be evolving at breakneck pace, but great AI SEO still starts with solid SEO. We combine years of technical expertise with a practical, forward-thinking approach to help your brand perform across traditional search and the next generation of AI-powered search experiences.
Building brands AI can trust
Your customers don't think in channels, and neither do we. We bring together SEO, social media, content, technical optimisation and digital PR to build consistent signals that strengthen your brand's authority, making it easier for search engines and AI platforms to understand, trust and recommend you.
Helping you stay ahead of AI search
You'll find no shortage of AI experts on LinkedIn, but the reality is that nobody has AI search completely figured out yet. We keep one eye on what we know works today and the other on what's changing next, backed by bespoke dashboards that give you a real-time view of performance, the impact of every optimisation and where the next opportunities lie.
We practise what we preach
AI search isn't something we observe from the sidelines. It's built into how we work. We've developed our own internal AI capabilities to accelerate research, analysis and optimisation, helping us move faster, uncover deeper insights and spend more time applying the strategic thinking that delivers better ROI for your business.
We’re personally invested in your success
As a 100% employee-owned agency, we're invested in every project because we're invested in the business. In a world where AI is automating more than ever, you'll work directly with specialists who take ownership, challenge ideas and bring the judgement, curiosity and commercial thinking that technology can't replace.
Your customers are already asking AI for advice. Is your brand is part of the answer?
Dave Whitrick, Engage
Head of SEO
Our AI SEO and GEO services:
AI visibility audit
We understand how your brand appears across ChatGPT, Gemini, Claude, Google AI Mode and other AI search experiences. We'll benchmark your presence, compare it with your competitors and uncover practical opportunities to strengthen your visibility where it counts.
AI SEO strategy
We connect SEO and GEO through one joined-up strategy built around your audience, commercial priorities and the way people search today. The result is a clear roadmap that strengthens your presence across both traditional search and AI-generated results.
AI content optimisation
We create content that's built for people and understood by AI. We optimise existing pages and develop new content around the topics, questions and search behaviours your audience cares about, strengthening topical authority while making your expertise easier for AI to interpret and reference.
Technical SEO for AI visibility
We improve the technical foundations that help search engines and AI platforms access, understand and interpret your content. From crawlability and site structure to structured data and performance, we make sure nothing important gets lost in translation.
Digital PR and authority building
AI platforms favour brands with strong authority and trusted digital footprints. Our digital PR and strategic link-building activity strengthens the signals surrounding your brand, helping to increase its credibility, visibility and likelihood of being referenced.
AI visibility reporting
We track how often your brand appears, where it’s being cited and how visibility changes over time. Clear reporting and regular analysis show what’s working, where competitors are gaining ground and what we should do next.
AI SEO is the practice of improving your visibility across both traditional search engines and AI-powered search platforms. Alongside helping your website rank in Google, it focuses on increasing the chances of your brand being cited, recommended or referenced by tools like ChatGPT, Google AI Mode, Gemini and Claude.
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation, or GEO, is the process of making your website easier for AI platforms to understand, trust and reference. That includes creating helpful content, strengthening technical SEO, improving structured data and building the authority signals that AI models rely on when generating answers.
Is AI SEO replacing traditional SEO?
Not at all. If anything, good SEO is more important than ever. AI platforms rely on many of the same signals that search engines have always valued, including high-quality content, technical performance and website authority. GEO builds on those foundations, helping your brand become more visible across AI-powered search as well as traditional search results.
Which AI platforms do you optimise for?
We optimise for the platforms that are shaping how people search today, including ChatGPT, Google AI Mode, Google AI Overviews, Gemini, Claude and Perplexity. Rather than chasing platform-specific tactics, we focus on strengthening the underlying signals that help your content perform consistently across AI search.
How do you measure AI search performance?
Traditional SEO focuses on rankings, traffic and conversions. AI SEO adds another layer, measuring how often your brand is seen, cited and recommended in AI-generated responses. Alongside your existing SEO reporting, we'll help you understand how visible your brand is across AI search and where there are opportunities to improve.
How do I know if my brand appears in AI search?
Most businesses simply don't know, and that's exactly where we start. We use our bespoke AI Discoverability Analyser to show how your brand appears across a range of AI search journeys - where you're visible, where competitors have the edge and the practical steps that can improve your presence.
Do I need AI SEO if I already invest in traditional SEO?
Probably. If you already have a strong SEO strategy, you're in a great position because many of the foundations are already in place. AI SEO builds on that investment, helping ensure your content is ready for the growing number of people who are turning to AI for recommendations, comparisons and advice.
